Understanding the WhatsApp Blue Tick (Formerly WhatsApp Green Tick)

The WhatsApp Blue Tick is an official verification badge businesses can get on the WhatsApp Business app. It helps confirm your brand’s authenticity and makes your business stand out when customers visit your WhatsApp profile.

Unlike the old Green Tick, the Blue Tick comes as a paid subscription, with plans starting at ₹639 per month and going up to ₹18,900 per month, depending on your business size and needs.

There are several reasons behind this change:

Consistent Branding Across Meta Platforms: One of the main reasons for switching from the Green Tick to the Blue Tick is to create a unified look and feel across Meta’s products—Facebook, Instagram, and WhatsApp.

Better Access for Small Businesses: The Green Tick was only available to companies using the WhatsApp Business API. Now, the Blue Tick is accessible to all businesses using either the WhatsApp Business app or the API, making it easier for smaller businesses to get verified.

Building Stronger Trust and Authenticity: The Blue Tick on a WhatsApp Business profile clearly signals that the brand is genuine, trustworthy, and reliable—giving customers peace of mind.

Protecting Against Scams and Fake Accounts: With the Blue Tick subscription, Meta offers added protection to shield businesses from scams and fake profiles, ensuring no unauthorized accounts impersonate your brand to deceive people.

Surprisingly, anyone using the WhatsApp Business app can apply for the Blue Tick. You can check if the subscription is available by visiting the Settings or Business Tools section within the app.

According to Meta, to qualify for the WhatsApp Blue Tick subscription, you and your business need to meet the following criteria:

• You must be at least 18 years old
• Your business account should have a profile name and picture
• You should not currently have an active WhatsApp Business Premium subscription
• Your business must be active and operational on the WhatsApp Business app
• You need to be located in a country where Meta Verified for WhatsApp is offered. Currently, this includes India, Brazil, Indonesia, and Colombia

The Blue Tick subscription is being rolled out gradually, so if you don’t see it in your WhatsApp Business app yet, don’t worry—it will be available soon.

Note: These subscription plans are offered directly by WhatsApp, not by AiSensy. You can subscribe to any of these plans through the WhatsApp Business app. AiSensy does not charge for applying for the WhatsApp Blue Tick—applying through AiSensy is free, even if you’re on the Free Forever plan.

Meta Verified for Business plans on WhatsApp start at ₹639 and go up to ₹18,900 per month. There’s also a special welcome offer for the Business Max plan, available at ₹13,200 for the first year. Below are the full details of the Blue Tick subscription options:

According to Meta,

“If your business currently has a verified badge, you will maintain your verified status automatically. No action is needed on your part.”

The main difference for businesses with the green badge is that their verification mark will change from green to blue on their WhatsApp Business profile.

Additionally, these businesses won’t have to pay for the WhatsApp Blue Tick subscription—the Blue Tick will be provided to them free of charge.

Getting the WhatsApp Blue Tick subscription is simple. Just follow these easy steps to secure your Blue Tick:

1. Open the WhatsApp Business app and go to Settings or Business Tools.
2. Tap on Meta Verified.
3. Select the Meta Verified plan that suits you best.
4. Complete the purchase process.

Important: Before subscribing, make sure your WhatsApp Business profile is fully updated with your profile picture, business name, address, category, email, and other details.

After your purchase, your profile picture will be locked for 20 days, during which you won’t be able to change it. Once this period ends, you can update your profile picture up to twice every 60 days.

Keep in mind, if you change any profile details after verification, your Blue Tick will be removed, and you’ll need to re-subscribe to regain it.

If you’re using the WhatsApp Business API to connect with your customers, the process for applying for the WhatsApp Blue Tick remains the same as it was for the Green Tick.

You can apply for Blue Tick verification at no cost through Yugme Boom, an official WhatsApp Business Solution Partner (BSP).

Check out this guide to learn how to get your WhatsApp Blue Tick verified for free with Yugme Boom.

If you’re happy with the basic features of the WhatsApp Business app and mainly want the verified badge, then the WhatsApp Blue Tick subscription is a great option.

But if you want to reach thousands of users at once, run Click-to-WhatsApp ads, showcase product catalogs, accept payments, use chatbots, automate notifications, and more, then the WhatsApp Business API is the better choice.

Don’t limit yourself to the basic features of the WhatsApp Business app. With Yugme Boom, you can get the Blue Tick for free and connect with an unlimited audience on WhatsApp officially.

As mentioned earlier, it all comes down to how you plan to use WhatsApp for your business!