Top 10 WhatsApp Templates for E-commerce Automation
Recover Abandoned Carts via WhatsApp

Hi [User Name]!

The amazing products from [Your Brand Name] are waiting for you!

Complete your purchase here

CTA: Buy Now

YOUR CART IS WAITING

[User Name], you added items to your cart but haven’t completed your purchase yet. Complete it now while they’re still available!

CTA: Complete Order

Note: You can attach clickable Call to Action buttons and Quick Replies with WhatsApp message templates.

WhatsApp abandoned cart reminders have helped Yugme Boom clients like Skullcandy recover up to 25-30% of abandoned carts. Start automating abandoned cart notifications with Yugme Boom and see the results yourself.

Also read: Complete WhatsApp Automation Guide

Automated Order Confirmation Messages

Automate order confirmation notifications whenever a user purchases from your eCommerce store.

Examples:

Woohoo

Your order [Order No.] of [Product Name] for [Amount] has been confirmed and will arrive shortly

Thanks for shopping with us!

Dear [Name]

Your order for [Product Name] from [Brand Name] is confirmed!

Estimated delivery date: [Date]

Thanks for choosing us!

Order Confirmation with Upsell Offers

Combine order confirmations with promotional offers to upsell related products.

Examples:

Hi [Name]

Great news! We received your order [Order No.] totaling Rs [Amount].

Your order is on its way

In the meantime, check out these amazing products like [Product Name]

Use coupon code [Code] for [Discount] off at checkout.

Button: Visit Website

Hi [User Name],

Your order is confirmed

Track your shipment or order details by clicking below.

While you wait, why not explore these products?

[Product A]

[Product B]

[Product C]

Real-Time Shipping Updates on WhatsApp

93% of customers want real-time updates on their orders. Use WhatsApp to provide delivery status and tracking links.

Examples:

Hey [Name],

Great news!

Your order of [Product Name] from [Your Brand Name] has shipped.

Track your order here

CTA: Track Now

Hey [Name]

Your order from [Your Brand Name] is out for delivery

Delivery window: [Time]

Track here

Button: Track Order

Reduce Return-to-Origin (RTO) Losses

Many COD orders get returned unopened, causing extra shipping costs. Convert COD to prepaid to reduce RTO losses by up to 50%.

Sample Messages:

[Name], your order for [Product Name] is confirmed

Pay now and get a flat [Discount] off your purchase

Use code [Code] below

Button: Pay Now

Hey [Name]

Thanks for purchasing [Product Name] from [Your Brand Name]!

Your product is on its way!

Pay now via UPI and get [Discount] off up to [Discounted Amount] on your order.

Button: Pay Now

Collect Product Feedback via WhatsApp

Gather customer feedback for continuous improvement.

Examples:

Hello [Name] We hope you enjoyed your [Product Name] purchased on [Date]

Please share your experience with us by choosing an option below

Quick Replies:

I'm Happy

I'm Very Happy

Not Satisfied

Hey [Name],

How was your [Product Name]?

Did you like it?

Quick Replies:

Yes

No

Order Cancellation Notifications

Personalize order cancellation notifications and seek feedback to improve service.

Examples:

Hi [Name]!

Your order [Order No.] worth [Amount] has been cancelled.

We’re sorry it didn’t work out and hope to serve you again soon!

Sorry we couldn’t serve you this time as the purchase was cancelled by you.

What went wrong?

Share your feedback here

CTA: Feedback URL

Promote Cross-Sell Offers via WhatsApp

Boost reorders by suggesting complementary products to existing customers.

Examples:

Hey [Name]

Your [Product Name] will be delivered soon

We thought you might like [Second Product Name] as well

Use code [Code] for [Discount] off at checkout!

CTA: Buy Now

[Name], thanks for purchasing [Product Name]!

As a loyal customer, we recommend these other [Your Brand Name] products : [Suggested Product]

Want to learn more?

Quick Replies:

Yes

No

Festive & Promotional WhatsApp Offers

Combine festive greetings with exclusive offers to boost sales.

Example:

Hey [Name]

[Your Brand Name] wishes you a very happy [Occasion]

To celebrate, enjoy [Discount Percentage]% off on [Plan/Product].

Hurry, offer valid until [Date]

Use code: [Code]

CTA: Buy Now

Announce New Product Launches on WhatsApp

Promote product launches with images, videos, and documents to thousands on WhatsApp.

Examples:

Hey [Name]

Good news!

[Your Brand Name] introduces our new product—[Product Name] to help you [Feature]

Be among the first [Number] to order & win a [Amount] gift card!

CTA: Check It Now

Hey [Name]

Based on your last purchase of [Product Name], we think you’ll love our [Suggested Product]

Use code [Code] for [Discount] off. Make it yours now!

CTA: Shop Now

Important Tips for Creating WhatsApp Template
  • Use bold, italics, ~strikethrough~, and emojis to enhance message appeal.
  • Ensure correct message formatting to avoid rejection.
  • Include clear Call to Action or Quick Reply buttons (max 20 characters).
  • Personalize messages with emojis to engage customers.
Guide to Sending WhatsApp Template Messages

To send WhatsApp template messages, partner with a WhatsApp Business API provider like Yugme Boom.

Yugme Boom enables you to easily create and broadcast WhatsApp Template Messages to unlimited users with a single click.

You can send these messages only to users who have opted in to receive WhatsApp notifications from your business.

With Yugme Boom, you can:

  • Send promotional template messages to increase sales
  • Automate transactional notifications securely with end-to-end encryption
  • Provide 1:1 live chat support
  • Run retargeting campaigns to segmented audiences
FAQ

Common Questions Regarding E-commerce Businesses

Learn what WhatsApp Template Messages are, how to get them approved, allowed media types, editing rules, and content guidelines for safe business communication.